Built by Corey See the live rebuild  ↗
Proposal · prepared for Catch of the Day · 18 May 2026

A few specific fixes for catchofthedaykingsbridge.co.uk

Catch of the Day · Kingsbridge · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. Three things stood out on mobile in the first ten minutes on the live site. Three findings below, then a working rebuild you can click through.

Open live preview  ↗ Read the three findings Reply to the proposal
Inside the Catch of the Day shop at 54 Fore Street, Kingsbridge, the counter with the day's catch on ice
54 Fore Street · Kingsbridge · since the 1950s

The Kingsbridge counter. Plymouth boats at six. Salcombe Smokies on the smoker out the back since 1955. Open the live preview ↗

01

The og:image is a 500-pixel gold award medal, so every share of catchofthedaykingsbridge.co.uk unfurls as a Taste of the West logo with no fish, no shop, no Kingsbridge.

What I saw
View source on the homepage. The og:image meta is set to /wp-content/uploads/2022/05/TOTW_Gold_2021_1.jpg, a 500 by 500 square JPG of the Taste of the West gold medal graphic. The same image is also the hero on the homepage, the about page hero, the contact page hero. When the homepage gets pasted into WhatsApp or iMessage or a Facebook share, the unfurl card pulls that medal at full width with the meta description "Kingsbridge's finest local fishmonger" underneath. There is no shop in the unfurl, no fish, no Salcombe Smokie, no estuary, nothing the customer recognises as Catch of the Day.
Why it matters
The Guardian top 16 listing, the kingsbridge-today.co.uk Feb 2025 article, the Rikki Down "over the moon" quote. Every one of those is a moment a reader has the link in front of them on their phone and could share it to a friend. Every share at the moment unfurls as an award medal, not a fishmonger. The award is real, the shop is real, the unfurl is showing the prize and hiding the business that won it. Brand recall on a phone share is the image, not the text, and the image is currently a yellow medal.
After rebuild
Hero photo of the actual shop counter swapped in as og:image and as twitter:card. Absolute URL on the live domain so every social platform that follows the unfurl reaches the same JPG. Award medals stay on the about page where they belong, alongside the citation. Every share from this point forward unfurls as the Fore Street stall, not the medal.
02

No LocalBusiness schema, no openingHoursSpecification, no AggregateRating, so the 5.0-star Google reviews and the Mon-Sat 09:00 to 15:00 hours are invisible to search.

What I saw
Yoast SEO is installed (v27.6) and is emitting Organization, WebSite, WebPage, ImageObject and BreadcrumbList structured data. It is NOT emitting LocalBusiness, FoodEstablishment, Store, openingHoursSpecification, PostalAddress, telephone, geo coordinates, AggregateRating or FAQPage. Every one of those would have been a one-click setting in the Yoast Local SEO add-on, and none of them are surfaced. The 5.0-star reviews on southhams.com and the 100% recommend on Facebook have no structured equivalent on the canonical site.
Why it matters
Searches for "fishmonger Kingsbridge", "Salcombe Smokies", "fresh fish South Hams", "smoked salmon Devon", the queries the shop should own, currently surface third-party directory entries (Yell, Cylex, SouthHams.com) above the official site, because the directories have LocalBusiness markup and the official site does not. AI assistants asked "where do I buy fresh fish near Kingsbridge" cannot answer "Catch of the Day, Mon to Sat 9am, 54 Fore Street" because the structured fields are absent. The 70-year provenance is sitting behind a schema blackout.
After rebuild
Full LocalBusiness plus FoodEstablishment schema with PostalAddress, geo coordinates, telephone in E.164, openingHoursSpecification covering the half-day Thursday and Saturday pattern, AggregateRating once a sourced number is agreed, FAQPage block matching the four customer FAQ questions on the rebuild. The Salcombe Smokies are documented as a Product with the Taste of the West awards as separate Award entities tied to the parent organisation.
03

The About page still names Darren and Emma Carter as owners, twelve months after Rikki Down took the shop on as part of the Rex Down group, so the live site and the news cycle disagree on who runs Catch of the Day.

What I saw
The kingsbridge-today.co.uk piece dated 17 February 2025 introduces the current ownership: "currently managed by former owners Darren and Emma Carter, with assistance from Andy Fituch. Owner Rikki Down expressed enthusiasm about the accolades, stating he was 'Over the moon. Buzzing that we got the award.'" That is the official current ownership. Meanwhile the live catchofthedaykingsbridge.co.uk About page reads, verbatim, "At Catch of the Day Kingsbridge, Darren and Emma will give you a warm welcome into their shop." The "their shop" is now factually inaccurate. The article:modified_time on the homepage og meta is 2022-06-09, four years ago.
Why it matters
A trade buyer looking up the shop reads "Darren and Emma's" on the site, then reads the Rikki Down quote in the press, and pauses. A wholesale chef trying to place an order via the contact form does not know whether to write to the Carters or to Rex Down. The 70-year heritage story should be the strongest credential. Instead it currently reads as a snapshot frozen in 2022 plus a fresh 2025 newspaper that the website has not reflected. The continuity is real; the site does not show it.
After rebuild
Heritage block restructured as a single timeline, covering the 1950s opening, the 1955 smokehouse start, the Carter handover in 2009, and the Rex Down acquisition in 2024 to 2025, with the Rex Down parent group on the Plymouth Fish Quay (founded 1971) named as the current owner. The Carters stay named as on-site managers because they still are. The Salcombe Smokies recipe is positioned as the through-line that has outlasted every owner since 1955. The story you can tell, but only if the website tells the same story the news does.
Pricing

Fixed scope, fixed price.

£2,000Fixed for the rebuild, one-off. £150Per month for hosting and ongoing care. £50Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three South Hams and Plymouth builds this quarter, and first confirmed wins the slot. If I do not hear back by 28 May 2026, the proposal site comes down.

See the live rebuild  ↗

A working preview you can click through. Opens in this tab.

catch-of-the-day-kingsbridge.builtbycorey.com/preview/